What must advertisements for dental referral services indicate?

• A. They must disclose the advertising fee.
• B. They must provide the name of the referral service.
• C. They must disclose the license numbers of all member dentists.
• D. They must state that the advertisement is for a dental referral service on behalf of dentist members.

Answer: (D)

Advertisements for dental referral services must clearly state that the ad is for a dental referral service on behalf of dentist members. This disclosure makes it transparent that the ad is not promoting a single practice but is a service connecting patients with multiple member dentists, clarifying who is behind the referral and the relationship to the listed providers. It helps prevent confusion or misrepresentation and supports ethical advertising by distinguishing the referral service from an individual dentist’s direct practice.

Other options aren’t the required disclosure in this context because the specific focus is on revealing the referral-service nature and its relationship to member dentists, rather than on fees, naming the service, or listing every member’s license numbers.