When advertising fees, what statement must be included?

• A. A statement that the price is the final charge.
• B. A statement that the price includes all services.
• C. A statement that the price is the maximum.
• D. A disclaimer that the fee is a minimum fee only.

Answer: (D)

When advertising fees, the amount quoted must be presented as a minimum fee. This requirement ensures potential patients understand that the advertised price may not cover all services or additional work that could be needed, so the total cost could rise. Labeling the fee as a minimum helps prevent the impression that the quote is all-inclusive or final.

Saying the price is the final charge would risk mislead if more procedures are required. Claiming the price includes all services would be inaccurate if some work isn’t covered by the quote. Stating the price is the maximum could imply the total won’t exceed it, which isn’t guaranteed and could also mislead about the potential for higher costs.