Which statement about content claims in dental advertisements is true?

• A. Advertisements may be exaggerated as long as not false.
• B. Advertisements must not be fraudulent, false, deceptive, or misleading in form or content.
• C. Advertisements can promise guaranteed outcomes.
• D. Advertisements should only include positive patient reviews.

Answer: (B)

Content claims in dental advertising must be truthful and not misleading. This standard keeps patients from being misled by how something is stated or shown, not just by what is said outright. The best statement captures this broad protection: advertisements must not be fraudulent, false, deceptive, or misleading in form or content. That means you can’t exaggerate to create a false impression, you can’t promise guaranteed outcomes since results vary, and you can’t rely only on positive reviews or testimonials without presenting accurate, representative information. Any claims, endorsements, or before-and-after visuals should be honest and substantiated, with disclosures or context as needed to prevent deception.